ABOUT
OnePolaris’s leadership has spent decades passionately immersed in customer centricity and data-driven decision-making—serving as both consultants and line practitioners. And with the advancement of AI-powered insights and activation, the potential of these strategies has never been greater, nor the stakes higher. We’re thrilled to see these strategies finally taking center stage, commanding boardroom attention in every industry.
At the same time, it’s painful to watch the vast majority of organizations struggle to realize the promised rewards, often questioning the value of their investments. Understandably, CFOs will only approve budgets for so long based on faith alone. While there are many contributing factors, in our experience, one unrelenting roadblock stands out: a fragmented sea of parochial KPIs and disconnected systems.
Recently, a number of forces led to a rare professional Eureka moment: a surprisingly elegant, almost Darwinian solution exists. A reoriented view and application of Customer Value provides an unrivaled, actionable bridge between strategy, execution, and financial performance. The ripple effect of this seemingly simple yet profoundly transformative reframing activates a unified, financially-oriented North Star for the entire enterprise.
Our goal is to equip forward-thinkers with this mindset and toolkit today—while becoming the de facto standard as the market catches up. We truly believe CVE embodies the future of AI-powered, customer-centric operating models, and that customer value will soon become the guiding compass for every customer experience initiative.
We’ve made it easy to take the first step with a contained Proof of Concept—your current data and systems are ‘good enough,’ and it delivers positive ROI from the outset. Please reach out—we’d love to discuss how CVE can help you achieve your vision.
Mission
At OnePolaris, we redefine Customer Value as the bridge between customer-centric strategies, go-to-market execution, and measurable financial results.
We believe technology is a critical enabler, but people are the drivers of change. Our solutions leverage cutting-edge technology, including the latest AI and ML algorithms, to power advanced insights and processes. Yet, we recognize that sustainable value is only created when people understand, embrace, and champion a program. That’s why we empower our clients by sharing knowledge, fostering capabilities, and instilling confidence - teaching them to fish rather than delivering a temporary catch.
We connect the dots, reduce complexity, and bring clarity. Many organizations struggle with fragmented systems and siloed advisory partnerships that add complexity rather than solve problems. We act as a unifying force, providing a clear and actionable North Star to unlock the full potential of customer-centric strategies and deliver extraordinary results.
Flexibility is core to how we work. We meet our clients where they are, tailoring solutions to align with their immediate priorities and long-term goals. While leading practices guide our approach, we adapt to fit each organization’s unique context. And because we know every investment requires a clear business case, we focus on driving quantified ROI from the start, with the option to align our remuneration to shared success.
Leadership Team
Pete Frend
Pete brings over 30 years of deep expertise in customer engagement and go-to-market analytics. His unique combination of creativity and analytical rigor has consistently driven impactful solutions, whether in consulting projects or senior leadership roles.

Founder & CEO
Rolf Olsen
Data & Analytics executive with proven foundation in business and marketing strategy, data, analytics, and operations gained through 20+ years’ experience working for the largest global agencies and Fortune 500 companies, working across US & European markets.

COO