Solution

Unlock the full potential of your AI-powered customer-centric strategy with Customer Value Engineering (CVE)

From high impact POC to scaled execution and mobilization, we have created a comprehensive strategy, framework, and process & analytics toolkit, enabling organizations to bring their visions to life

Challenge

The world’s most powerful brands have inspired widespread adoption of customer-centric strategies, and AI-enhanced customer engagement has quickly risen to the top of the every company's priority list. Yet, from strategy to execution, most efforts fall far short of their potential as leaders underestimate the extent to which organizational fragmentation and legacy thinking stifle their ability to drive results. It doesn’t have to be that way.

KPI Overload & Misalignment – Organizations are drowning in a sea of metrics as they struggle to connect insights and prioritize efforts, both within and across functions
Disconnect from Financial Impact – Vague, siloed financial attribution undermines effective investment decisions and prioritization
Fragmented Go-to-Market Efforts – Misaligned departments and uncoordinated actions prevent organizations from systematically reaching their potential

Solution

Leaders employ a forward-thinking cheat code: they reframe the widely-misunderstood concept of Customer Value from a static, side-of-the-desk metric into a dynamic, enterprise-wide North Star.

OnePolaris’s Customer Value Engineering (CVE) solution brings this capability to clients, offering a holistic, unified view of the customer and bridging strategy, AI-enhanced decision-making and execution, and financial outcomes. CVE provides a common ROI framework and decision-support system that uniquely applies across all customer touchpoints—including CX, Marketing, Sales, Pricing, Promotions, Product & Service engagement, Operations, and more. Organizations are equipped with the AI-powered, customer-level insights and tools to act cohesively and systematically while maximizing ROI, financial impact, and growth:

Enterprise-Wide North Star – Breaks through siloes and fragmented KPIs; ensures a common, strategically-aligned focus across the enterprise
Reframed Concept of Customer Value – Not a static, standalone metric; a dynamic, enterprise-wide view of value that can be influenced by customer engagement levers
Customer-level Clarity – Every customer is unique—from needs, to lifecycle stage, to value potential; CVE delivers the customer-level, AI-driven insights and activation support critical to maximizing ROI and growth

OnePolaris delivers reusable, extendible, and scalable assets and knowledge that empower organizations to adopt unified, customer-centric thinking, decision-making, and activation across the enterprise.

Process

Every organization’s starting point, priorities, and challenges are unique. At OnePolaris, we adapt our solutions to meet clients where they are—addressing immediate needs and leveraging readily available data—while aligning with long-term goals.

We follow a ‘crawl, walk, run’ approach, starting with a contained Proof of Concept (PoC). This PoC crystallizes and contextualizes Customer Value Engineering (CVE) within your business, and delivers foundational ML & AI-powered insights, assets, and activation support to drive quantifiable ROI from the outset.

Rather than introducing yet another siloed concept or platform into your ecosystem, CVE connects dots,
provides clarity, reduces complexity, and drives to action.

Proven Playbook – Our adaptable, ‘crawl,walk, run’ framework applies a strategic lens and can be customized to each client’s business priorities, operating model, and maturity level
Accelerator Toolsets – Our purpose-built ML & AI applications support three criticallevels of insights and execution—foundational customer value ‘math’, customer engagementinsights & ROI, and front-line activation support
Execution Support – We provide flexible, hands-on support, tailored to each client’s specific situation, use cases, needs and objectives