Insights & Resources
We publish our ideas because the paradigm matters more than any single engagement. Points of view, case studies, and resources on Customer Value Engineering.
Featured
Points of View
Thought leadership on customer value, AI, and growthAI Needs a Better Definition of Value
Why most AI deployments fail to create lasting business value. The concept of “value” is consistently vague — and that’s the problem.
MethodologyNPS Needs a Friend
Net Promoter Score can’t justify CX investments alone. Here’s the financially-oriented analytical companion it’s been missing.
PerspectiveLegacy Thinking Is Stifling Customer-Focused Initiatives
Siloed metrics, disconnected KPIs, and a value-destroying gap between short and long-term. What Moneyball teaches us about customer value.
MethodologyFrom Lead Scoring to Lead Pursuit Optimization
AI-powered lead scoring is table stakes. The real opportunity: a prescriptive guide for where, why, and how to invest sales and marketing resources.
Resources
Case studies, analyst alignment, and overviewsGartner AI Use Case Prisms & CVE
How Customer Value Engineering maps to Gartner’s AI Use Case Prisms for Sales and Customer Service. CVE as the North Star across 30+ use cases.
Case StudyIT Services Success Story
How an IT services company discovered hidden customer segments and used CVE to reshape acquisition, retention, and cross-sell strategy.
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