Every angle. Every decision.
One source of truth. One North Star.
One system.
CVE360 is the operating system that makes CVE real — connecting customer value intelligence to strategy and action across every function, every use case, and every level of the organization.
Driving every decision across the enterprise.
Every view, every decision, every action — grounded in one source of truth about the customer and one common measure of value. Connected, not siloed. Driving action, not just displaying data.
See your customers the way your business actually needs to.
Not static personas built from surveys. Create segments dynamically based on the full intelligence system — value, behavior, risk, needs, opportunity — with interactive controls that let you adjust emphasis depending on the use case. One customer base, multiple ways to see it. Build the segmentation your business needs right now, then build another one for the next use case.
Know exactly what makes your best customers — your best customers.
Tiered ICP profiles built from actual CLV distributions, not gut instinct. Behavioral DNA that distinguishes top-tier relationships from average ones — with predictive markers you can use to target, acquire, and develop the right customers with confidence.
Every account, fully understood — value, risk, opportunity, and next-best actions in one view.
Account-level intelligence with the complete picture: current value, predicted trajectory, active risk signals, and prioritized next-best actions. The same value intelligence that powers the executive view, translated into what the field team needs to act on today.
Prioritize investments based on value impact, not intuition.
Interactive strategy modeling that connects initiative design directly to customer value outcomes. Test scenarios, compare investment options, and see the projected value impact before you commit resources. Strategy grounded in the same intelligence that drives every other view.
See where opportunity lives — and where value is at risk.
Interactive geographic views layer customer value, retention, opportunity, and risk onto territory maps. Zoom from regional overview down to individual zip codes. Every unit carries its own performance profile — revenue, CLV, churn, top levers, and next-best actions.
For this customer, right now — what is the single most valuable move?
Prioritized, customer-level recommendations driven by the full intelligence system. Not generic “contact this person” prompts — specific actions tied to specific value drivers, with the financial impact quantified. Marketing campaigns, operational initiatives, and experience design — all driven by the same ‘next best’ intelligence.
See your entire business through the lens of value and what’s driving it.
Not a dashboard. An interface with your business — connecting value creation, impact drivers, and performance in one view. Understand how what your team is doing is actually impacting business outcomes. Revenue performance, retention dynamics, customer base health, and addressable opportunity — with the forces behind them, updated continuously.
Understand the forces actually impacting your business.
Every business has forces — behavioral patterns, operational dynamics, adoption signals — that drive or erode customer value. This interface identifies them, quantifies their impact in dollars, and surfaces the specific levers that unlock the most value.
Competitive context that actually informs decisions.
Survey-driven market intelligence and voice of the customer insights — integrated directly into the CVE system, not sitting in a standalone report. Competitive positioning, capability sensitivity, and where the market is moving, connected to the same customer value intelligence that drives every other view.
Intelligence that meets people where they already work.
Not another platform to learn. Opie is the AI layer that delivers CVE360 intelligence directly into existing workflows — answering questions in natural language, surfacing next-best actions, and connecting every interaction back to the customer value system. The entire intelligence system, accessible to everyone.
“We knew our customers were valuable. CVE360showed us exactly how valuable, and what to do about it.”
An IT services company with a large, tenured customer base had a retention problem they couldn’t see clearly. Standard analytics told them who had left. CVE360 told them who was about to leave, why, and what that relationship was worth — with enough lead time to act. At the same time, cross-sell intelligence surfaced expansion opportunities the team had systematically missed.
When every function operates from the same North Star, the impact compounds. These results came from a single engagement — Acquire, Develop, and Retain working from the same intelligence, simultaneously.
Start focused. Start contained. Start now.
One use case. Real data. Real decisions. Real value — in weeks, not months.